Gavin O'Connor's Warrior could be a case study in bad movie marketing. Here is a movie with huge potential for mass appeal and box office. Its story is timely and well told and it's about mixed martial arts, a sport rapidly growing in popularity.
Yet, it never found an audience. It's perplexing.
Part of that could probably be blamed on the trailer, which all but gave away the ending before anyone got a chance to see it. But, really, I don't think that's it. The studio just didn't make a strong enough push to promote the movie, and that's a shame. Instead of highlighting what should have been star-making performances by the two leads and awards-bait acting in a supporting role, the few of us that saw it can only beg our friends and family to rent it on DVD.
